Marketing
I am a highly creative marketing and communications professional with over a decade of experience and a proven track record for delivering successful campaigns and profile-raising initiatives for leading organisations, including Boots, Loughborough University and University of Nottingham.
My main areas of expertise include:
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marketing strategy and campaign development and implementation
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social media management
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market research and insights
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copywriting
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editing and proof-reading
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writing articles, blog posts and press releases
My specialisms are:
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education
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international marketing
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student marketing
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energy
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retail
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beauty
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health and fitness
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charity and community
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the arts
What they say
Harriet Matthews,
University of Nottingham
Hayley is diligent, committed, sets herself a high bar, always keen to improve and, from her results across multiple campaigns, she has proven her bandwidth and multi channel experience with good instinct to ensure positive outcomes for both the business and prospects.
Jo Newman,
Boots UK
Hayley is a pleasure to work with - full of creative ideas, passionate about the projects she manages and always delivered to a high standard.
Martyn Edwards, University of Nottingham
Hayley was a pleasure to work with. She was conscientious and professional but also very creative with strong content marketing and design skills.
Examples of recent work
People of the Streets -
event PR
From October 2017 to January 2018, I worked with the Nottingham-based not-for-profit organisation People of the Streets. Working closely with the Social Media Executive, I developed, led and implemented a public relations strategy to promote their photography exhibition 'Stories of the Streets', which displayed images of life on the streets from the perspective of those experiencing it first-hand. The campaign was a great success, which resulted in regional, national and international media coverage.
Sweat Pledge -
Marketing and business development
In 2018 I worked with Guinness World Record-breaking cyclist Kajsa Tylen on business development and marketing for Sweat Pledge, an organisation which works to inspire people to get fit. The Sweat Pledge brand has a unique, fun and quirky tone of voice, which makes copywriting work for them particularly enjoyable!
Shorelight Education -
copywriting
Since May 2018 I have been fortunate to be able to utilise my expertise in international higher education marketing for Shorelight, an organisation which aims to create life-changing experiences for international learners. I have recently supported Shorelight with copywriting, article writing, proof-reading and editing.
Dr Sophie-Louise Hyde,
The Student Wordsmith
Hayley worked with us to write the copy for a series of articles for one of our external clients and she did a fantastic job. She was efficient and really committed to getting the work done to deadline - no matter how tight!
Her communication was always of a high professional standard and she never failed to keep us updated on her progress. We're looking forward to working with Hayley again in the near future!
Charles Kerr,
People of the Streets
Hayley was a delightful addition to our team and did an exceptional job in her time working with us, helping to deliver national press coverage for our not-for-profit. Wouldn't hesitate to recommend.
Selma Toohey,
Shorelight Education
Hayley delivers very quick turn around, excellent service and is able to localize content for an international market. It is a pleasure to work with Hayley and we look forward to a further working relationship with her.