CV

Hayley Sleigh

Marketing Strategist, Sweat Pledge – February – October 2018

  • Responsible for marketing and communications strategy and campaign development 

‚Äč

Public Relations Executive, People of the Streets – October 2017 – January 2018

  • Developing and delivering a communications strategy for the Stories of the Streets photography exhibition, which resulted in regional, national and international media coverage

  • Writing press releases and blog posts

 

Postgraduate Campaigns Officer, Loughborough University – January 2017 – September 2017

  • Marketing campaign development

  • Designing, copywriting and ordering a wide range of marketing materials, including posters, adverts, brochures and e-newsletters

  • Event organisation and promotion

  • Budget management, forecasting and reporting

  • Checking and editing marketing communications to ensure that they are on-brand and factually correct

 

International Marketing and Communications Officer, The University of Nottingham – August 2013 – January 2017

  • Developing, delivering and evaluating international student marketing campaigns

  • Leading a large scale offer holder conversion call campaign, including planning a campaign strategy, overseeing the recruitment and training of over 80 current students and weekly reporting and evaluation

  • Leading a major re-structure and re-design of a website consisting of over 300 webpages, which involved a thorough agency selection process and agency management

  • Managing the University’s Weibo, WeChat and VK accounts, and the department’s Facebook account, which had over 50,000 fans, including the use of HootSuite for post-scheduling

  • Managing successful online advertising campaigns, on social media and external websites

  • Line managing one full-time and eight part-time members of staff

  • Interviewing for new team members

  • Creating and managing the International Student Life blog

  • Ongoing web design, content creation and monitoring using a CMS and Google Analytics

  • Gathering insights through regular surveys and focus groups

  • Video production and editing

  • Giving presentations about our projects and campaigns to large numbers of people, including the most senior members of staff at the University

  • At my first annual performance review I was one of only two members of staff in my department of over 30 people to receive the highest performance rating 

 

Assistant Public Relations Manager, Boots UK – November 2012 – August 2013

  • Managing a PR and social media campaign which resulted in national media coverage

  • Coordinating media events

  • Writing press releases and statements and pitching to journalists

  • Working under pressure in an extremely fast-paced environment and dealing with a large range of media enquiries in a timely and conscientious manner

 

Corporate Social Responsibility Assistant, Boots UK – March 2011 – November 2012

  • Working as part of a small team on the partnership between Boots UK and Macmillan Cancer Support, which led Boots UK colleagues and customers to raise £6 million and cover over 290,000 miles to help improve the lives of people affected by cancer

  • Developing a wide range of communications to promote volunteering and fundraising activities, which helped to encourage Boots UK colleagues to donate over 7,000 volunteer hours to local charities in 2012, which led to Boots UK being named Volunteering Company of the Year at the Business in the Community Local Impact Awards

 

Brand Development Assistant, Boots UK – September 2010 – March 2011

  • Copywriting for Boots own-brand products

  • Conducting research on a variety of retail categories to be shared around the business

  • Sales monitoring and reporting

 

Communications Assistant, euroShell – September 2007 – August 2008

  • Ordering, creating and distributing promotional material

  • Assisting with the maintenance of the company’s website

  • Overseeing the production of marketing materials